Fox Parrack Fox

FPF was a technology-industry-focussed, B2B, above-the-line advertising agency. I began as a freelancer, and my technical abilities quickly found me a full-time job there, doing Mac production layout work in QuarkXPress, Photoshop and Illustrator, and looking after their cranky 10-Base2 network. Clients included Novell, Sage, Bull and many other historic technology brands. At FPF, I had my first exposure to working on large, global brands.

FPF had Kodak as a client, and a high point was being able to beta test their first consumer digital camera. It could take eight 640×480 pixel images, which would then take 20 minutes to download over a serial port.

I was still active as a musician semi-professionally at this point and built my first website for musicians and designers at the end of 1993. I also taught myself CD authoring at this time, quickly becoming an expert in HyperCard and MacroMind’s Director and becoming active in London’s DUG (Director User Group) — a group that would go on to start up much of London’s digital media industry.